The system of visual identification is a group of strictly specified and joined standards which must create positive opinions about a brand and company. The following sets of items, usually expressed in the shape of a visual identification book, form the most popular standards:

• Identity definition (the construction of a symbol and the rules of using a logotype, colouring, typography),
• Stationery products (headed paper, envelopes, writing cases, business cards, catalogues, folders, arch files),
• Publications (annual reports, monographies),
• Presentation materials (brochures, leaflets, exhibition elements, conference programmes),
• Materials for press (commercial spots, advertising campaigns),
• Promotional materials (biros, corporate bags, calendars, seasons greetings cards, invitations).

• It distinguishes a company or brand from competition in an efficient way,
• It provides effective communication with company environment, being the tool of coherent advertising, marketing and public relations activities,
• It increases the perception and recognition of a brand, definitely simplifying the identification among suppliers and recipients,
• Thanks to prepared and joined standards, developed in the visual identification book, the company reduces costs and saves time.

We are open to various forms of co-operation ? we don?t have rigid rules. We treat Every Client and all projects individually.