Their basic purpose is a clear presentation of a large number of products. In comparison to their printed equivalents they have a lot of advantages such as lower costs, small size of a carrier where the presentation can be saved that is CD, DVD disc, CD business card, and also the richness of visual appearance that is, among others, flash, director technology, cartoons, video.
An important advantage is also that a catalogue can be prepared in various language versions and with background music.
Advantages of using multimedia catalogues
llower costs of production and utilization than in case of traditional catalogues
possibility to create an unlimited number of catalogues
easy updating of data and information
possibility to use them for marketing and promotional purposes
